Agent-Based Approach to Configure Processes in Iran’s Banking Service Supply Chain

Negar Jalilian, Seyed Mahmoud Zanjirchi, Alireza Naser Sadrabadi, Ahmadreza Asgharpourmasouleh and Mark Goh
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Negar Jalilian: Industrial Management Department, Yazd University, Yazd 8915818411, Iran
Seyed Mahmoud Zanjirchi: Industrial Management Department, Yazd University, Yazd 8915818411, Iran
Alireza Naser Sadrabadi: Industrial Management Department, Yazd University, Yazd 8915818411, Iran
Ahmadreza Asgharpourmasouleh: Department of Sociology, Ferdowsi University of Mashhad, Mashhad 9177948974, Iran
Mark Goh: NUS Business School and The Logistics Institute-Asia Pacific, National University of Singapore, Singapore 119613, Singapore

Sustainability, 2021, vol. 13, issue 14, 1-23

Abstract: Improving the service processes of banks requires updating and optimizing banking supply chain processes as well as understanding the interaction between the constituent elements of each process. This paper applies agent-based modeling to configure selected processes of Tejarat Bank’s service supply chain, a large bank in Iran. Tejarat’s banking process system is presented and the most effective processes of the banking supply chain are identified. The interactions between the processes are examined and the research model is presented. We execute the agent-based modeling in a simulated environment. The simulation results are analyzed using Taguchi’s experimental method. Selected combinations of the elements of the integrated marketing communications program are presented to reduce the liquidity risk of Tejarat Bank.

Keywords: service supply chain; liquidity risk; agent-based modeling; Taguchi; Iran (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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