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Post-Industrial Tourism as a Driver of Sustainable Development

Aleksandra Kuzior, Oleksii Lyulyov, Tetyana Pimonenko, Aleksy Kwilinski and Dariusz Krawczyk
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Aleksandra Kuzior: Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 41-800 Zabrze, Poland
Tetyana Pimonenko: Department of Marketing, Sumy State University, 40007 Sumy, Ukraine
Aleksy Kwilinski: Department of Marketing, Sumy State University, 40007 Sumy, Ukraine
Dariusz Krawczyk: City Hall Zabrze, 1 Religa Street, 41-800 Zabrze, Poland

Sustainability, 2021, vol. 13, issue 15, 1-14

Abstract: The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t -test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.

Keywords: industrial heritage; industrial heritage tourism; sustainable tourism; post-industrial tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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