The Structure of the Start-Up Business Model—Qualitative Analysis

Štefan Slávik, Richard Bednar () and Ivana Mišúnová Hudáková
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Štefan Slávik: Department of Management, Faculty of Business Management, University of Economics in Bratislava, 85235 Bratislava, Slovakia
Ivana Mišúnová Hudáková: Department of Management, Faculty of Business Management, University of Economics in Bratislava, 85235 Bratislava, Slovakia

Sustainability, 2021, vol. 13, issue 15, 1-24

Abstract: The aim of the research is an in-depth and detailed knowledge of the start-up business model, which is structured according to Canvas visualization. The research sample contains 106 start-ups operating in Slovakia. Each start-up was researched by a member of the research team, who personally recorded the statements of the founder. The research results are based on qualitative analysis and synthesis of statements of the founders of start-ups. The main results of the research are a summary view of the business model of the examined start-ups, which expresses the peculiarities of the start-up business making, including priorities within its blocks, and the identification of space for variations in the business model of start-ups. A secondary result of the research is the subjective and objective circumstances of the creation of a business idea, its content, confirmation of its originality, and the peculiarity of the start-up development process. The practical use of the results consists in providing a pattern of the business model and the possibilities of its variation, which are the result of field research of real and functioning start-ups. The originality and value of the research lie in the direct collection of qualitative data, immediate knowledge of business reality, and the synthesis of results into a comprehensive and detailed picture of the start-up business model.

Keywords: start-up; business idea; business model; Canvas (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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