Socio-Cultural Determinants and the Moderating Effect of Gender in Adopting Sustainable Consumption Behavior among University Students in Iran and Japan

Sadegh Salehi, Audronė Telešienė and Zahra Pazokinejad
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Sadegh Salehi: Department of Social Sciences, Research Group of Development Environment, University of Mazandaran, Babolsar 4741613534, Iran
Audronė Telešienė: Civil Society and Sustainability Research Group, Faculty of Social Sciences, Arts and Humanities, Kaunas University of Technology, 44249 Kaunas, Lithuania
Zahra Pazokinejad: Department of Social Sciences, Research Group of Development Environment, University of Mazandaran, Babolsar 4741613534, Iran

Sustainability, 2021, vol. 13, issue 16, 1-14

Abstract: This article explores the underlying factors of sustainable consumption behavior. Survey data are employed to test the impacts of environmental attitude, knowledge, social awareness, perceived credibility of information sources, self-efficacy and gender on sustainable consumption patterns among samples of university students in Iran and Japan. This contributes to the scientific search for valid explanatory models that could be employed to foster lifestyle transformations towards sustainability. Our findings confirm positive relationship between self-efficacy, social awareness and sustainable consumption in both Japanese and Iranian samples. Other predicators did not have a consistent effect in both samples. This article also presents the results of moderated regression and discusses which impacts were moderated by gender. The discussion presents with interpretation of the findings and proposes possible alternative explanations.

Keywords: sustainable consumption; environmental behavior; sustainable development; university students (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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