Can the Diffusion Modes of Green Technology Affect the Enterprise’s Technology Diffusion Network towards Sustainable Development of Hospitality and Tourism Industry in China?

Keke Sun, Xia Cao and Zeyu Xing
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Keke Sun: School of Economics and Management, Harbin Engineering University, Harbin 150001, China
Xia Cao: School of Economics and Management, Harbin Engineering University, Harbin 150001, China
Zeyu Xing: School of Management, Zhejiang University of Technology, Hangzhou 310023, China

Sustainability, 2021, vol. 13, issue 16, 1-18

Abstract: In the post-epidemic era, encouraging enterprises to implement green technology innovation in the hospitality and tourism industry is important, which can reduce resource consumption, decrease environmental pollution and promote sustainable industrial development. Based on evolutionary game theory and Exponential Random Graph Models (ERGM), this paper develops an evolutionary game model between focal and marginal enterprises and analyzes the dynamic evolutionary process and the steady state of the evolutionary strategy of the major stakeholders. The impact of different technology diffusion modes on the enterprise’s technology diffusion network is quantitatively verified using ERGM and MPNet software. The results show that the neighborhood effect has a positive impact on the technology diffusion network of enterprises in the hospitality and tourism industry, the partner effect has a negative impact on the technology diffusion network of enterprises, and the social circle effect has a significant positive effect on the technology diffusion network of enterprises in the hospitality and tourism industry. This study can help governments to develop more targeted policies that can serve as a basis for enterprises to develop dynamic strategies and can further facilitate the implementation and diffusion of green technology innovations in the hospitality and tourism industry.

Keywords: sustainable development; hospitality and tourism industry; green technology; technology innovation diffusion; innovation network (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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