Sustainable Fashion in Poland—Too Early or Too Late?

Magdalena Popowska and Aleksandra Sinkiewicz
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Magdalena Popowska: Faculty of Management and Economics, Gdańsk University of Technology, 80-233 Gdańsk, Poland
Aleksandra Sinkiewicz: Faculty of Management and Economics, Gdańsk University of Technology, 80-233 Gdańsk, Poland

Sustainability, 2021, vol. 13, issue 17, 1-16

Abstract: This article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and similar countries. The research methods applied comprise the literature review, including the theoretical and empirical items, and the survey conducted among Polish fashion consumers. According to our findings, Polish consumers declare caring more about the general environment but do not pay attention to sustainable development in the clothing industry. It is also worth noting that Poles, compared to those in other countries, have an unfavourable opinion of their own nation on the approach to sustainable development in the garment industry.

Keywords: sustainable fashion; consumer behavior; garment industry; Poland (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:17:p:9713-:d:625072

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