Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19

Okkyung Lee, Yejin Lee and Heeran Lee
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Okkyung Lee: Department of Clothing and Textiles, Chungnam National University, 99 Daehak-ro, Daejeon 34134, Korea
Yejin Lee: Department of Clothing and Textiles, Chungnam National University, 99 Daehak-ro, Daejeon 34134, Korea
Heeran Lee: Department of Material Design Engineering, Kumoh National Institute of Technology, 61 Daehak-ro, Gumi-si 39177, Korea

Sustainability, 2021, vol. 13, issue 17, 1-18

Abstract: In this study, we analyzed the changes in South Korean and international fashion sharing websites before and after the COVID-19 pandemic to suggest ways to use fashion sharing services for sustainable fashion. Additionally, we evaluate the usability and accessibility of the site to provide usable data when configuring the fashion sharing service site. Changes in various elements of 21 domestic and foreign fashion sharing websites were analyzed. Five websites were selected and assessed for their usability and accessibility using Likert scales. Results revealed that the sharing price was approximately 30% of the selling price, and international websites offered more diverse brands, items, and sizes than South Korean websites. Regarding usability, “Rent-It” and “Rent the Runway” scored high points, and “Rent the Runway” had a high average value for accessibility. Additionally, despite the given circumstances, only two South Korean and a few international websites seemed to be advertising about hygiene, on topics such as laundry and sterilization. Therefore, in South Korea, focusing on one or two shared items, securing a wide range of brands, items, and sizes, and advertising hygiene is essential. A fashion sharing website focused on effective usability, accessibility, and product hygiene will ensure sustainable fashion sharing remains stable.

Keywords: sharing economy; fashion sharing service; sustainable economy; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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