Economics at your fingertips  

The Role of Motivations in the Segmentation of Ecotourism Destinations: A Study from Costa Rica

Mauricio Carvache-Franco (), Wilmer Carvache-Franco (), Ana Gabriela Víquez-Paniagua (), Orly Carvache-Franco () and Allan Pérez-Orozco ()
Additional contact information
Mauricio Carvache-Franco: Facultad de Turismo y Hotelería, Universidad Espíritu Santo, Samborondón 092301, Ecuador
Wilmer Carvache-Franco: Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, ESPOL, Guayaquil 09015863, Ecuador
Ana Gabriela Víquez-Paniagua: Escuela de Administración de Empresas, Instituto Tecnológico de Costa Rica, Cartago 1597050, Costa Rica
Orly Carvache-Franco: Facultad de Especialidades Empresariales, Universidad Católica de Santiago de Guayaquil, Guayaquil 090615, Ecuador
Allan Pérez-Orozco: Escuela de Administración de Empresas, Instituto Tecnológico de Costa Rica, Cartago 1597050, Costa Rica

Sustainability, 2021, vol. 13, issue 17, 1-18

Abstract: In recent years, the interests and motivations of tourists for nature and leisure have increased. The objectives of this study include following: (i) identifying the underlying variables or motivational dimensions in ecotourism; and (ii) analyzing the demand segmentation in ecotourism. This empirical study was conducted in The Arenal National Park and The Caño Negro National Wildlife Refuge in Costa Rica, a country with ecological importance for ecotourism. The sample consisted of 310 surveys obtained in situ. For data analysis, factor analysis and a non-hierarchical K-means segmentation were performed. In the study, seven motivational dimensions in ecotourism were obtained, such as “Self-development”, “Interpersonal relationships and ego-defensive function”, “Nature”, “Building personal relationships”, “Rewards” and “Escape”. Moreover, the characteristics of the different segments are established according to their motivations; thus, there are three segments of ecotourists: “Reward and escape”, “Multiple motives” and “Nature”. The findings of this research provide management guides to public institutions and information for companies for developing products according to demand.

Keywords: ecotourism; motivation; segmentation; satisfaction; return (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link) (application/pdf) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Sustainability is currently edited by Ms. Hayley Chen

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().

Page updated 2022-05-13
Handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9818-:d:627194