Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model

Silvia Platania, Kyle Maurice Woosnam and Manuel Alector Ribeiro
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Silvia Platania: Department of Educational Science, Section of Psychology, University of Catania, 95131 Catania, Italy
Kyle Maurice Woosnam: Parks, Recreation and Tourism Management Program, Warnell School of Forestry and Natural Resources, University of Georgia, Athens, GA 30602, USA
Manuel Alector Ribeiro: School of Tourism and Hospitality Management, University of Johannesburg, Johannesburg 2006, South Africa

Sustainability, 2021, vol. 13, issue 18, 1-20

Abstract: Drawing from the theory of self-regulation and a model of goal-directed behaviour, this study examines the determinants (i.e., attitudes, subjective norms, perceived behavioural control, desire, negative WOM coping strategies, and avoidance coping strategies) of visitors’ intentions to engage in cultural tourism within Sicily. Based on a sample of 469 visitors, the results revealed that 12 of the 14 proposed hypothesised direct effects were significant in explaining behavioural intentions to choose a cultural holiday. As for indirect effects, negative WOM coping strategies served as a more salient mediator in the model, as opposed to avoidance coping strategies.

Keywords: cultural tourism; negative word-of-mouth (WOM); avoidance; self-regulation theory; self-directed behaviour; mediation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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