Factors Affecting the Acceptance of Online Learning among the Urban Poor: A Case Study of Malaysia

Nornadia Azhar, Wan Fatimah Wan Ahmad, Rohiza Ahmad and Zainab Abu Bakar
Additional contact information
Nornadia Azhar: Computer and Information Sciences Department, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Malaysia
Wan Fatimah Wan Ahmad: Computer and Information Sciences Department, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Malaysia
Rohiza Ahmad: Computer and Information Sciences Department, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Malaysia
Zainab Abu Bakar: Faculty of Computer and Information Technology, Al-Madinah International University, Kuala Lumpur 57100, Malaysia

Sustainability, 2021, vol. 13, issue 18, 1-15

Abstract: Education is an avenue of gaining knowledge and skills that will, in turn, support economic growth. Therefore, as online learning platforms are abundantly available in Malaysia, the urban poor in the Klang Valley have a means of improving their knowledge and skills to generate more income. However, online learning requires technical readiness. As such, this study examined the factors affecting the acceptance of online learning among the urban poor in Malaysia. An acceptance model was developed by integrating the constructs of the unified theory of acceptance and use of technology (UTAUT) with factors that influence the perceived value of online learning among the urban poor. To assess the reliability of these factors, 293 respondents participated in an online survey. SmartPLS 3.0 was then used to analyse the collected data. We found that performance expectancy (PE), facilitating conditions (FC), and perceived value (PV) positively influenced the behavioural intention to use (BI) online learning. Therefore, the findings of this study provide an understanding of the value and vital factors that impact the acceptance of online learning among the urban poor in the Klang Valley.

Keywords: acceptance model; factors; online education; urban poor; UTAUT model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/18/10359/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/18/10359/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:18:p:10359-:d:636951

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().