The Measurement of Organizational Social Media Integration Impact on Financial and Innovative Performance: An Integrated Model

Ieva Meidute-Kavaliauskiene, Vida Davidaviciene, Gencay Karakaya and Shahryar Ghorbani
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Ieva Meidute-Kavaliauskiene: Department of Business Technologies and Entrepreneurship, Vilnius Gediminas Technical University, Sauletekio Al. 11, 10223 Vilnius, Lithuania
Vida Davidaviciene: Department of Business Technologies and Entrepreneurship, Vilnius Gediminas Technical University, Sauletekio Al. 11, 10223 Vilnius, Lithuania
Gencay Karakaya: Faculty of Business, Istanbul Commerce University, Istanbul 34445, Turkey
Shahryar Ghorbani: Department of Production Management, University of Sakarya, Sakarya 54050, Turkey

Sustainability, 2021, vol. 13, issue 18, 1-16

Abstract: Organizations are investing in social media for communicating with customers, promoting employee collaborations, and integrating with partners and suppliers. One of the essential organizational capabilities that can help organizations create and share knowledge and improve their performance and create competitive advantage is social capital and social media integration. Therefore, while examining the role of social media integration on the three dimensions of social capital and the organizational emphasis on knowledge management, the present study has evaluated the impact of knowledge quality on improving organizational financial and innovative performance. This study was conducted in a sample of 280 employees of a bank in Iran. The present study had an applied data collection methodology, using structural equations modeling for analyzing with a descriptive correlational research goal. The results showed that integrated social media positively affects the social capital dimensions and organizational knowledge quality. This study highlights both the potential and limitations of social media in promoting organizational knowledge management. Businesses must consciously manage the assimilation and use of social media to benefit from them. The authors position the study at the intersection of social media, social capital, and knowledge management and explicate how social media works through social capital and organizational knowledge management efforts to affect knowledge quality.

Keywords: social capital; organizational social media integration; organizational knowledge quality; innovative performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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