Rural Tourism: Does It Matter for Sustainable Farmers’ Income?

Yugang He, Jingnan Wang, Xiaodan Gao, Yinhui Wang and Baek Ryul Choi
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Yugang He: College of Commerce, Jeonbuk National University, Jeonju 54896, Korea
Jingnan Wang: College of Economics, Qufu Normal University, Rizhao 276826, China
Xiaodan Gao: College of Commerce, Jeonbuk National University, Jeonju 54896, Korea
Yinhui Wang: College of Commerce, Jeonbuk National University, Jeonju 54896, Korea
Baek Ryul Choi: College of Commerce, Jeonbuk National University, Jeonju 54896, Korea

Sustainability, 2021, vol. 13, issue 18, 1-16

Abstract: With the continuous promotion of China’s new rural construction, rural tourism is considered to be an important driving force to promote the sustainable development of rural economy. Sustainable farmers’ income is a major part of the sustainable development of rural economy. Therefore, this paper attempts to explore the effect of rural tourism on sustainable farmers’ income. Using China’s provincial panel data over the period of 2003 to 2020 and employing the mediation effect model to perform empirical analysis, four results are obtained: (1) rural tourism positively and significantly affects sustainable farmers’ income. However, among five kinds of farmers’ income, the coefficients in magnitude are different. (2) A mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income exists. (3) A mediation effect of urbanization on the relationship between rural tourism and sustainable farmers’ income also exists. (4) On the whole, the mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income is less than that of the mediation effect of urbanization. Based on the evidence this paper provides, corresponding suggestions are raised to promote sustainable farmers’ income.

Keywords: rural tourism; sustainable farmers’ income; mediation effect model; rural ecological environment; urbanization (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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