Consumer Satisfaction towards Green Products: Empirical Insights from Romania

Elena-Simina Lakatos, Ligia-Maria Nan, Laura Bacali, George Ciobanu, Andreea-Maria Ciobanu and Lucian-Ionel Cioca
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Elena-Simina Lakatos: Institute for Research in Circular Economy and Environment “Ernest Lupan”, 400689 Cluj-Napoca, Romania
Ligia-Maria Nan: Institute for Research in Circular Economy and Environment “Ernest Lupan”, 400689 Cluj-Napoca, Romania
Laura Bacali: Department of Management and Economic Engineering, Technical University of Cluj-Napoca, 400000 Cluj-Napoca, Romania
Andreea-Maria Ciobanu: Faculty of Economics and Business Administration, University of Craiova, 200585 Craiova, Romania
Lucian-Ionel Cioca: Department of Industrial Engineering and Management, Lucian Blaga University of Sibiu, 550024 Sibiu, Romania

Sustainability, 2021, vol. 13, issue 19, 1-15

Abstract: The current model of linear economy is causing accelerated consumption and an extensive use of natural resources that accentuates the effects of the current global environmental crisis. In this context, green products are becoming a key element in the transition to a sustainable consumption and production model. The main goal of this paper is to identify the factors predicting youth consumer satisfaction towards green products and to analyze the public perception of green brand products in Romania. Considering these goals, a questionnaire was developed and applied to 268 participants. The results show that a positive attitude towards green products and the level of information held by the consumers about them are significant predictors of green product satisfaction. Moreover, the importance of products being green significantly predicts the purchase of such products. Further implications and research directions are discussed towards the end.

Keywords: sustainable consumption; green products; green marketing; green perception; consumer satisfaction (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:19:p:10982-:d:649328

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