Blockchain-Based Traceability for Anti-Counterfeit in Cross-Border E-Commerce Transactions

Heongu Lee and Changhak Yeon
Additional contact information
Heongu Lee: Office of Strategic R&D Planning, Korea Evaluation Institute of Industrial Technology (KEIT), Seoul 110, Korea
Changhak Yeon: BlockOdyssey Ltd., Seoul 110, Korea

Sustainability, 2021, vol. 13, issue 19, 1-20

Abstract: Cross-border e-commerce, involving international product transactions via online and mobile platforms, is growing at a dramatic rate around the globe. One of the main concerns of brand firms is preventing counterfeit products from being sold under their names on e-commerce platforms. Counterfeit goods not only create economic losses to both the supply and demand sides, but also undermine efforts to improve sustainability. Proliferating counterfeits harm the brands of supply firms and trust in selling e-commerce platforms. In addition, they discourage participants in the supply chain from investing in social and environmental sustainability. If end-customers have access to detailed and comprehensive product information with a traceability system that can help overcome information uncertainty and asymmetry, losses can be prevented. The result of the pilot test has shown that securely shared in-depth product information among supply chain stakeholders from the supply side to end-customers can help prevent counterfeit goods from proliferating further by enabling consumers to determine the authenticity of products and report forgeries before paying.

Keywords: information asymmetry; cross-border e-commerce; traceability; counterfeiting prevention; encrypted QR code; Blockchain; PoET algorithm; Sawtooth system (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/19/11057/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/19/11057/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:19:p:11057-:d:650747

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().