Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small Enterprises

Sora Lee and Jaewon Yoo
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Sora Lee: Department of Entrepreneurship and Small Business, Soongsil University, Seoul 06978, Korea
Jaewon Yoo: Department of Entrepreneurship and Small Business, Soongsil University, Seoul 06978, Korea

Sustainability, 2021, vol. 13, issue 1, 1-16

Abstract: This study identifies an integrated model of a firm’s sustainable competitive advantages that helps understand how market orientation is related to an organization’s sustainable competitive advantage. An empirical test of the proposed framework utilized data from 312 top management team members or project managers in Korea to access and evaluate resource input levels, organizational capabilities, and overall environmental contexts; it indicates that market and technological resource input and marketing and innovative capabilities mediate the positive impact of market orientation on a firm’s competitive advantages. The findings suggested that technological turbulence’s moderating role weakened the positive effect of technological resource input on innovative capability. Contrastingly, market turbulence has not moderated the influence of market resource input on marketing capability. The results call on management to understand the internal market orientation process to enhance the presence of environmental turbulences in industries, thus increasing the competitive advantage of firms.

Keywords: market orientation; market resource input; technological resource input; marketing capability; innovative capability; market turbulence; technological turbulence; sustainable competitive advantage; market performance; small enterprises (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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