COVID-19: Business Innovation Challenges

Magdalena Gorzelany-Dziadkowiec
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Magdalena Gorzelany-Dziadkowiec: Department of Organisations Development, Cracow University of Economics, Rakowicka 27, 31-510 Cracow, Poland

Sustainability, 2021, vol. 13, issue 20, 1-21

Abstract: The goal of this paper was to investigate how the COVID-19 pandemic has affected the readiness and ability to innovate in business. The paper’s objective and research questions were pursued with a traditional literature review and an original diagnostic survey using an original questionnaire with a respondent data section and close-ended questions. Responses were collected using the CAWI technique. The primary conclusion was that businesses disturbed by the COVID-19 pandemic were more able to innovate in terms of products and management than those that remained unaffected. Regarding theoretical implications, the author proposed a business model for enterprises operating in the COVID-19 environment. The implications of the model are the practical results of the research.

Keywords: innovation during COVID-19; business during COVID-19; product innovation; process innovation; management innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:20:p:11439-:d:657921

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