Competitiveness of E Commerce Firms through ESG Logistics

Jinsung Kim, Minseok Kim, Sehyeuk Im and Donghyun Choi
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Jinsung Kim: School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea
Minseok Kim: School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea
Sehyeuk Im: School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea
Donghyun Choi: School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea

Sustainability, 2021, vol. 13, issue 20, 1-15

Abstract: Rapid growth in the e-commerce market, caused by COVID-19, has led to fierce competition. The intense competition in e-commerce market triggers firms to strengthen their competitiveness by providing logistics services. Furthermore, as sustainability becomes important in consumers’ choices of products or services, e-commerce companies’ environmental, social, and governance (ESG) activities are becoming important. Therefore, our purpose of study is to examine the attributes of e-commerce’s competitiveness in the perspective of ESG in the logistics service and to suggest differentiation strategies. We analyzed the importance of each ESG attribute in the logistics through a conjoint analysis. As a result, we found that e-commerce consumers value ESG activities in the order of distribution in the social (9.866%), partnership in the governance (9.637%), operation of distribution center in the social (8.570%), packaging in the environmental (8.320%), operation of distribution center in the environmental (8.262%), purchasing in the social (8.200%), and distribution in the environmental (7.153%). Accordingly, we suggested ESG strategies such as win-win cooperation, opening information on the working environment in delivery and distribution centers, development of a shared logistics platform, preventing COVID-19, and raising consumers’ awareness of eco-friendly delivery.

Keywords: e-commerce; logistics; environment; social; governance; ESG; conjoint analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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