Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model

Mustafa Rehman Khan, Haseeb Ur Rehman Khan, Chen Kim Lim, Kian Lam Tan and Minhaz Farid Ahmed
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Mustafa Rehman Khan: Faculty of Management and Economics (FPE), Universiti Pendidikan Sultan Idris (UPSI), Tanjong Malim 35900, Malaysia
Haseeb Ur Rehman Khan: Faculty of Art, Computing and Creative Industry (FSKIK), Universiti Pendidikan Sultan Idris (UPSI), Tanjong Malim 35900, Malaysia
Chen Kim Lim: Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Malaysia
Kian Lam Tan: School of Digital Technology, Wawasan Open University, 54, Jalan Sultan Ahmad Shah, George Town 10050, Malaysia
Minhaz Farid Ahmed: Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Malaysia

Sustainability, 2021, vol. 13, issue 21, 1-22

Abstract: In the recent years, the rapid growth of the tourism industry has risen to prominence as a global concern. Tourism empowers communities and uplifts the economy. However, it poses social and environmental challenges, which in turn draws attention to tourism patterns. Sustainable tourism promises protection of the environment and the social-cultural elements of any given destination. Hence, this study aims to understand the complex relationship between sustainability policy, management, and tourist behavior. Thus, we examined the relationships between sustainable tourism policy and destination management, destination social responsibility, and tourist value orientation with sustainable tourism development. We recruited participants at managerial level coming from 163 Malaysian companies and conducted a cross-sectional quantitative study, using partial least square structural equation modeling. We propose that sustainable tourism policy and destination management and destination social responsibility significantly impact sustainable tourism development. Moreover, destination social responsibility partially mediates the relationship between sustainable tourism policy destination management and sustainable tourism development.

Keywords: sustainable tourism policy and destination management; destination social responsibility; tourist value orientation; sustainable tourism development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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