Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

Nabil Hasan Al-Kumaim, Muhammad Salman Shabbir, Salman Alfarisi, Siti Hasnah Hassan, Abdulsalam K. Alhazmi, Sanil S. Hishan, Samer Al-Shami, Nadhmi A. Gazem, Fathey Mohammed and Hussein Mohammed Abu Al-Rejal
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Nabil Hasan Al-Kumaim: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka 75450, Malaysia
Muhammad Salman Shabbir: College of Commerce and Business Administration, Dhofar University, Salalah 211, Oman
Salman Alfarisi: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka 75450, Malaysia
Siti Hasnah Hassan: School of Management, University Science Malaysia, Penang, Gelugor 11800, Malaysia
Abdulsalam K. Alhazmi: Faculty of Engineering and Computing, University of Science and Technology, Aden 891, Yemen
Sanil S. Hishan: Azman Hashim International Business School, Universiti Teknologi, Kuala Lumpur 54100, Malaysia
Samer Al-Shami: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka 75450, Malaysia
Nadhmi A. Gazem: Department of Information Systems, College of Business Administration-Yanbu, Taibah University, Medina 42353, Saudi Arabia
Fathey Mohammed: School of Computing, University Utara Malaysia, Sintok 06010, Kedah, Malaysia
Hussein Mohammed Abu Al-Rejal: School of Technology Management and Logistic, University Utara Malaysia, Sintok 06010, Kedah, Malaysia

Sustainability, 2021, vol. 13, issue 22, 1-17

Abstract: Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

Keywords: environmental concern; green practice; ecological value; government support; purchase intention; green product purchase behavior (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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