Sustainability Psychology of Disruption: Attitude towards Water Purification Technology Can Be Predicted by Cultural Value Orientation and Personality Traits

Juneman Abraham, Indhira Salsabilla, Harco Leslie Hendric Spits Warnars, Rudi Hartono Manurung and Yustinus Suhardi Ruman
Additional contact information
Juneman Abraham: Psychology Department, Faculty of Humanities, Bina Nusantara University, DKI Jakarta 11480, Indonesia
Indhira Salsabilla: Psychology Department, Faculty of Humanities, Bina Nusantara University, DKI Jakarta 11480, Indonesia
Harco Leslie Hendric Spits Warnars: Information System Concentration, Computer Science Department, Bina Nusantara University, DKI Jakarta 11530, Indonesia
Rudi Hartono Manurung: Japanese Department, Faculty of Humanities, Bina Nusantara University, DKI Jakarta 11480, Indonesia
Yustinus Suhardi Ruman: Communication Science Department & Character Building Development Center, Bina Nusantara University, DKI Jakarta 11480, Indonesia

Sustainability, 2021, vol. 13, issue 22, 1-27

Abstract: The clean water crisis, particularly drinking water, is an issue that is strongly tied to water sustainability. The availability of disruptive technology that is cheaper and easy to use, such as a water purifier, is one answer to the ongoing crisis. Unfortunately, a disparity exists in the attitudes of Indonesia’s society toward this technology. Five cultural orientations are set as predictors, each hypothesized as able to predict such attitudes as mediated by relevant personality traits. This study applied a correlational-predictive design toward 244 individuals (112 males and 132 females, M age = 23.766 years old, SD age = 6.196 years) residing in Jakarta, Indonesia’s capital city. The main results were: (1) uncertainty avoidance can predict attitudes toward water purification technology through the conscientiousness trait; (2) power distance is unable to predict attitudes through neuroticism; (3) collectivism can predict attitudes through agreeableness; (4) masculinity is unable to predict attitudes through extraversion; and (5) long-term orientation can predict attitudes toward water purification technology through the openness trait. Prior studies have generally employed culture and personality as two separate predictors, yet this study might be the first in setting culture and personality as socio-psychological processes that shape a person’s attitude toward water purification technology in a single theoretical model.

Keywords: cultural value; disruption; personality traits; sustainability psychology; water purification (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/22/12638/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/22/12638/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:22:p:12638-:d:679983

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().