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Creating Legitimacy in the ISO/CEN Standard for Sustainable and Traceable Cocoa: An Exploratory Case Study Integrating Normative and Empirical Legitimacy

Dina Kusnezowa and Jan Vang
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Dina Kusnezowa: Department of Management, Society and Communication, Copenhagen Business School Alumni, 2000 Copenhagen, Denmark
Jan Vang: Section of Global Sustainable Production, University of Southern Denmark, 5230 Odense, Denmark

Sustainability, 2021, vol. 13, issue 22, 1-21

Abstract: The paper assesses the legitimacy of the ISO/CEN standard for sustainable and traceable cocoa during the standard-setting process and thereby to establish the degree of legitimacy achieved and to explore new sources of legitimacy in the development of sustainability standards for agricultural commodities. The paper examines the normative and empirical legitimacy concerns involved in the development of the ISO/CEN standard for sustainable and traceable cocoa (ISO 34101 series). The findings suggest that while the standard-setting organisation is establishing normative legitimacy, empirical legitimacy is lacking. Absence of empirical legitimacy is a serious concern for a successful and just implementation.

Keywords: legitimacy; standardisation; sustainable cocoa; Africa (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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