Development of an Approach to Evaluate Website Effectiveness

Majid H. Alsulami, Mashael M. Khayyat, Omar I. Aboulola and Mohammed S. Alsaqer
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Majid H. Alsulami: Department of Computer Science, Community College, Shaqra University, Shaqra 11961, Saudi Arabia
Mashael M. Khayyat: Department of Information Systems and Technology, College of Computer Science and Engineering, University of Jeddah, Jeddah 21959, Saudi Arabia
Omar I. Aboulola: Department of Information Systems and Technology, College of Computer Science and Engineering, University of Jeddah, Jeddah 21959, Saudi Arabia
Mohammed S. Alsaqer: Department of Information Systems, College of Computer Science, King Khalid University, Abha 61421, Saudi Arabia

Sustainability, 2021, vol. 13, issue 23, 1-15

Abstract: The internet has been used by individuals, organizations, and governments for business, sports, health, banking, advertisement, education, and other services. Many websites have been developed and designed in the last several decades. However, most have not been developed and designed according to a shared set of design standards. Consequently, there is a need for an approach to evaluate the effectiveness of a website. A literature review was conducted to develop such an approach. Four experts were then consulted to inspect and evaluate the approach, and a questionnaire was completed by three categories: Internet users, website developers, and others to determine its final version. This research resulted in the development of an approach to evaluate website effectiveness, composed of three major criteria: design, content, and functionality, and 17 sub-criteria. The significance of this new approach is that it allows stakeholders to evaluate their websites and determine how to improve them in order to achieve their vision and mission.

Keywords: approach; evaluation; website effectiveness; criteria; sub-criteria (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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