Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan

Nadeem Ullah, Shagufta Zada, Muhammad Amir Siddique, Yike Hu, Heesup Han, Alejandro Vega-Muñoz and Guido Salazar-Sepúlveda
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Nadeem Ullah: Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China
Shagufta Zada: Ideological and Political Education Department, School of Marxism, Northeast Forestry University, Harbin 150040, China
Muhammad Amir Siddique: Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China
Yike Hu: Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China
Heesup Han: School of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
Alejandro Vega-Muñoz: Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile
Guido Salazar-Sepúlveda: Departamento de Ingeniería Industrial, Facultad de Ingeniería, Universidad Católica de la Santísima Concepción, Concepción 4090541, Chile

Sustainability, 2021, vol. 13, issue 23, 1-16

Abstract: In the recent years, the health and wellness tourism industry has become one of the new emerging industries in Pakistan. In terms of the sharing economy, the driving mechanism of the health and wellness tourism industry has undergone significant changes. Based on a combination of theoretical and practical research, the paper explores the dynamic system and mechanism of innovation development of health and wellness in the tourism industry in Pakistan. Firstly, it theoretically constructs the driving factors in four aspects, which include market demand, industrial supply, infrastructure, and external environment. Secondly, taking Khyber Pakhtunkhwa province (KPK) as an example, it uses the entropy method and Grey relational analysis to test the driving factors system. The empirical results show that four aspects jointly influence the innovation of the health and wellness tourism industry in Pakistan. Finally, this study discusses several practical implications for the development of the health and wellness tourism industry of KPK for academics, policymakers, business owners, and scholars, with recommendations for future research.

Keywords: tourism economy; sharing economy; health and wellness tourism; innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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