The Internal Demand of Cultural Tourism: Understanding Satisfaction and Fidelity to Destination in Spain through a Non-Linear Structural Model

María-Dolores Sánchez-Sánchez, Carmen De Pablos-Heredero and José-Luis Montes-Botella
Additional contact information
María-Dolores Sánchez-Sánchez: Department of Applied Economy, Rey Juan Carlos University, 28032 Madrid, Spain
Carmen De Pablos-Heredero: Department of Business Organization, Rey Juan Carlos University, 28032 Madrid, Spain
José-Luis Montes-Botella: Department of Applied Economy, Rey Juan Carlos University, 28032 Madrid, Spain

Sustainability, 2021, vol. 13, issue 23, 1-18

Abstract: The new habits of tourist consumption favor the rise of cultural tourism, either as the primary or complementary offer of a destination. Therefore, it is necessary to deepen the study of the behavior of cultural tourism demand. This research aims to develop a structural model that allows measuring the main variables that affect the satisfaction and loyalty of the internal demand of the cultural tourist to a heritage destination. The results are helpful for the design of tourism management. The hypotheses posited have been tested using non-linear structural equations (SEM), estimated with data from the National Statistics Institute on internal demand for cultural tourism in Spain ( n = 18,024). The results confirm the importance of socio-cultural variables and the tourist’s experience on fidelity to the visited destination. Furthermore, the negative relationship between the repetition of the visit and satisfaction is striking.

Keywords: tourism management; cultural management; sustainability; tourist satisfaction; tourist loyalty; behavior; structural equation modeling (SEM) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/23/13487/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/23/13487/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:23:p:13487-:d:696051

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().