Challenges and Responses of Agri-Food Activities under COVID-19 Pandemic: The Case of the Spanish Territories Producing Wine and Olive Oil

Juan Carlos Rodríguez-Cohard, Juan José Juste-Carrión and Antonio Vázquez-Barquero
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Juan Carlos Rodríguez-Cohard: Department of Economics, University of Jaén, 23071 Jaén, Spain
Juan José Juste-Carrión: Department of Applied Economics, University of Valladolid, 47002 Valladolid, Spain
Antonio Vázquez-Barquero: Faculty of Economics and Management, Universidad Autónoma de Madrid, 28049 Madrid, Spain
Authors registered in the RePEc Author Service: Juan Carlos Rodríguez Cohard

Sustainability, 2021, vol. 13, issue 24, 1-21

Abstract: The COVID-19 pandemic has deeply affected economic activities worldwide. The challenge for territories and companies has been how to cope with mobility restrictions. Even in the case of essential activities such as agri-food industries, the adaptation has been a challenging issue to deal with. The paper aims to show how the wine and olive oil industries in Spain have restructured their activities in order to respond to the confinement and the new normalcy, using new technologies as a strategic tool, but also making the most of new actions to keep their presence in the national and international markets. The research was carried out mostly through qualitative analysis, using the in-depth interview as a main tool to gain strategic information from managers of companies and local policymakers. Results show that when local policy makers and managers cooperate, despite the different perceptions they could have, the outcome is positive for facing competitive shocks and carving out new local initiatives, making firms and the territory itself more resilient.

Keywords: COVID-19; olive oil; wine; endogenous development; local initiatives (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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