Components of DMZ Storytelling for International Tourists: A Tour Guide Perspective

Jeanne Bessiere and Young-joo Ahn
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Jeanne Bessiere: Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
Young-joo Ahn: Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea

Sustainability, 2021, vol. 13, issue 24, 1-17

Abstract: This qualitative study investigated the process of Korean Demilitarized Zone (DMZ) storytelling created by tour guides. It explored the strategies that DMZ guides use and their influences at this complex site. This study investigates the training of the guides, their viewpoints on the DMZ, and the factors that influence their storytelling, taking guide status into consideration. A total of thirteen tour guides were interviewed. The findings identify various storytelling components that are used to build relationships with tourists, deliver an immersive experience, and provide the core information and regulations of the tour. Therefore, the proposed conceptual model includes three components that contribute to the creation of a memorable experience: the guide and the tourists, the guide and the site, and the tourists and the site. The findings enrich the body of literature on storytelling and could be used by travel agencies to create new training programs for DMZ tour guides and travel package group management. In addition, DMZ tours could be redesigned to increase the effectiveness of storytelling.

Keywords: tour guide; international tourists; storytelling; Demilitarized Zone; travel experience (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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