The Gap between Higher Business Education and Business Expectations: The Case of Poland

Małgorzata Tyrańska, Mariusz Łapczyński, Maciej Walczak and Bernard Ziębicki
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Małgorzata Tyrańska: Department of Labor Resource Management, Cracow University of Economics, 31-510 Cracow, Poland
Mariusz Łapczyński: Department of Market Analysis and Marketing Research, Cracow University of Economics, 31-510 Cracow, Poland
Maciej Walczak: Department of Organization and Management Methods, Cracow University of Economics, 31-510 Cracow, Poland
Bernard Ziębicki: Department of Organization and Management Methods, Cracow University of Economics, 31-510 Cracow, Poland

Sustainability, 2021, vol. 13, issue 24, 1-19

Abstract: Employers expect business school graduates to possess a wide and diverse range of competencies, because the conditions governing the operations of enterprises are subject to constant and dynamic change. Therefore, adjusting study programs to labor market requirements is one of the main challenges faced by higher education institutions, particularly business schools. Therefore, the expectations of potential employers have become an object of detailed study for most universities. The most frequently applied research approach adopted for such studies involves direct surveys of employer opinions, based on various types of questionnaires. An alternative method is textual analysis of job advertisements using analytical tools that automate the research process. The aim of this article is to identify the gap between the business education offer and the expectations of the labor market in Poland, as well as to show the possibility of using the analysis of the contents of job advertisements to identify employer expectations regarding the competencies of university graduates. The presented research is exploratory in nature, with four questions posed by the authors during the research process. The research is innovative with regard to Poland and in relation to graduates of business schools.

Keywords: business schools; individual competencies; competency gap; text analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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