AHP, a Reliable Method for Quality Decision Making: A Case Study in Business

Irina Canco, Drita Kruja () and Tiberiu Iancu
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Irina Canco: Marketing & Management Department, Faculty of Economy, Business and Development, European University of Tirana, 1000 Tirana, Albania
Tiberiu Iancu: Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului No. 119, 300645 Timisoara, Romania

Sustainability, 2021, vol. 13, issue 24, 1-14

Abstract: Decision making is a significant responsibility for business managers, their decisions impacting business performance. Managers are therefore interested in acquiring and implementing reliable methods for making decisions both now and in the future. Currently, in the countries in the Albanian-speaking regions of the Western Balkans, intuitive decision-making methods predominate. In order to find appropriate methods for assessing and prioritizing goals, new approaches to decision making should be adopted. Various methods have been developed for multi-criteria decision making. One of these is the Analytic Hierarchy Process (AHP) method—a method which should receive more attention than it has up to now. We would like to show that the AHP method could be of great use in decision making. Through a case study, this paper explores the AHP, a method with three levels in which the identification of decision-making criteria is based on the perceptions of managers and consumers. The paper’s findings offer an important guide for managers to improve decision making and enhance performance in competitive markets.

Keywords: Analytic Hierarchy Process (AHP); pairwise comparison; decision making; the relative importance of criteria; the importance weightings of criteria; Albanian-speaking regions (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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