Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing

Antonio Marín-García, Irene Gil-Saura, María Eugenia Ruiz-Molina and Gloria Berenguer-Contrí
Additional contact information
Antonio Marín-García: Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain
Irene Gil-Saura: Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain
María Eugenia Ruiz-Molina: Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain
Gloria Berenguer-Contrí: Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain

Sustainability, 2021, vol. 13, issue 2, 1-20

Abstract: Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models.

Keywords: sustainability; store equity; satisfaction; gender; retail (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/2/1010/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/2/1010/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:2:p:1010-:d:483333

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().