Communication of Socially-Responsible Activities by Higher Education Institutions

Libena Tetrevova, Jan Vavra and Simona Munzarova
Additional contact information
Libena Tetrevova: Department of Economy and Management of Chemical and Food Industry, Faculty of Chemical Technology, University of Pardubice, 53210 Pardubice, Czech Republic
Jan Vavra: Department of Economy and Management of Chemical and Food Industry, Faculty of Chemical Technology, University of Pardubice, 53210 Pardubice, Czech Republic
Simona Munzarova: Department of Economy and Management of Chemical and Food Industry, Faculty of Chemical Technology, University of Pardubice, 53210 Pardubice, Czech Republic

Sustainability, 2021, vol. 13, issue 2, 1-17

Abstract: Higher education institutions play a fundamental role in the scientific, economic, social, and cultural development of each and every society. In view of new challenges such as the COVID-19 pandemic, the importance of their social responsibility and ability to effectively communicate the socially–responsible activities which are performed is growing. The aim of this article is to analyze and evaluate the scope and structure of socially-responsible activities communicated on the websites of public higher education institutions operating in a small post-communist country where education plays a traditional role—the Czech Republic, and to formulate recommendations for improvement of the level of communication of social responsibility by higher education institutions. Primary data was obtained using latent analysis of the content of the websites of all public higher education institutions operating in the Czech Republic. The CE3SPA method was applied. The survey which was performed shows that the level of communication of social responsibility by higher education institutions in the Czech Republic is low. Activities in the field of economic and social responsibility are communicated in the greatest scope. On the contrary, activities in the field of environmental responsibility are communicated the least. Public higher education institutions in the Czech Republic should therefore apply the measures proposed in the article, these also being transferrable to practice in other countries.

Keywords: higher education institutions; university social responsibility; socially-responsible activities; USR web communication; Czech Republic (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/2/483/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/2/483/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:2:p:483-:d:475752

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().