Web Communication: A Content Analysis of Green Hosting Companies

Minos-Athanasios Karyotakis and Nikos Antonopoulos
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Minos-Athanasios Karyotakis: School of Communication, Hong Kong Baptist University, Hong Kong, China
Nikos Antonopoulos: Head of New Media Communication and Usability Lab, Department of Digital Media and Communication, Ionian University, 28100 Kefalonia, Greece

Sustainability, 2021, vol. 13, issue 2, 1-15

Abstract: While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services.

Keywords: big data; cultural heritage; data center; digital marketing; eco-friendly; environmental communication; green websites; green culture; green hosting; sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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