Cultural Tourism Resource Perceptions: Analyses Based on Tourists’ Online Travel Notes

Feng Liang, Yu Pan, Meilong Gu, Weihua Guan and Fusheng Tsai
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Feng Liang: Tourism Research Centre, Wuxi Institute of Technology, Wuxi 214123, China
Yu Pan: Department of Marketing, Shanghai University of Finance and Economics, Shanghai 200433, China
Meilong Gu: School of Humanities, Jiangnan University, Wuxi 214121, China
Weihua Guan: School of Geographical Science, Nanjing Normal University, Nanjing 210046, China
Fusheng Tsai: North China University of Water Resources and Electric Power, Zhengzhou 450046, China

Sustainability, 2021, vol. 13, issue 2, 1-13

Abstract: Tourism culture is the key resource by which the tourism industry of a region survives. This study analyzed the cultural perception image of Wuxi among tourists by using content analysis techniques, such as word frequency analysis, semantic network analysis, and sentiment analysis based on the tourist reviews on major tourism websites. The results showed that tourists’ perceptions of local tourism culture in Wuxi are mainly focused on religious culture, landscape and garden culture, and historical culture. Further analysis revealed an obvious structural mismatch between the tourists’ perceptions and the supply of local cultural tourism resources. The findings suggest that the focus should be on the clustered development of tourism culture in Wuxi, the branding of Wu Culture, and the strengthening of the association between scenic spots in the future.

Keywords: Wuxi; tourism culture; perception; content analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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