Nexus of Digital Organizational Culture, Capabilities, Organizational Readiness, and Innovation: Investigation of SMEs Operating in the Digital Economy

Zhang Zhen, Zahid Yousaf, Magdalena Radulescu and Muhammad Yasir
Additional contact information
Zhang Zhen: School of Public Administration, Xi’an University of Architecture and Technology, Xi’an 710000, China
Zahid Yousaf: Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan
Magdalena Radulescu: Department of Finance, Accounting and Economics, University of Pitesti, 110040 Pitesti, Romania
Muhammad Yasir: Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan

Sustainability, 2021, vol. 13, issue 2, 1-15

Abstract: This current study was conducted in order to develop a digital innovation model based on the digital organizational culture, digital capability, and organizational readiness. This study explores how the organizational readiness plays a mediating role between the digital capabilities and digital innovation and between the digital organizational culture and digital innovation. For data collection, the survey instrument was used to collect data from 227 SMEs of ICT industry in Pakistan. The findings have revealed a significant connection of the digital organizational culture and digital capabilities with the digital innovation. Second, the organizational readiness mediates between the digital capabilities, digital organizational culture, and digital innovation. The study has empirically confirmed how to flourish a mechanism of the digital innovation in the SMEs. Moreover, the findings suggest some substantial implications for the management by focusing on the digital capabilities and digital organizational culture as a fundamental predictor for the digital innovation via organizational readiness.

Keywords: digital capabilities; digital organizational culture; organizational readiness; digital innovation; SMEs; ICT industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (24)

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