Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

Tianning Lan, Zhiyue Zheng, Di Tian, Rui Zhang, Rob Law and Mu Zhang
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Tianning Lan: Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
Zhiyue Zheng: Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
Di Tian: Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
Rui Zhang: Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
Rob Law: School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Mu Zhang: Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China

Sustainability, 2021, vol. 13, issue 3, 1-20

Abstract: The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

Keywords: value co-creation; perception of tourism development; emotional solidarity; residents; intangible cultural heritage (ICH); Mazu belief and customs (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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