CSR as a Potential Motivator to Shape Employees’ View towards Nature for a Sustainable Workplace Environment

Linghui Kong, Muhammad Safdar Sial, Naveed Ahmad, Mariana Sehleanu, Zhihui Li, Malik Zia-Ud-Din and Daniel Badulescu
Additional contact information
Linghui Kong: School of Accounting, Guangdong University of Finance & Economics, Guangzhou 510320, China
Muhammad Safdar Sial: Department of Management Sciences, COMSATS University Islamabad (CUI), Islamabad 44000, Pakistan
Naveed Ahmad: Faculty of Management Studies, University of Central Punjab, Lahore 54000, Pakistan
Mariana Sehleanu: Department of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania
Zhihui Li: Department of Vocal Music, Wuhan Conservatory of Music, Wuhan 430000, China
Malik Zia-Ud-Din: Department of Law, Islamia University, Bahawalpur 63100, Pakistan

Sustainability, 2021, vol. 13, issue 3, 1-13

Abstract: Prior studies in the contemporary literature have largely ignored the important role of corporate social responsibility (CSR) in shaping employees’ views of self and nature. Although researchers have recently started to pay considerable attention to explore the link between CSR and environmental sustainability, determining how CSR can be effective in shaping the proenvironmental behavior of employees that is missing in the existing literature. The objective of the present research study is to test the impact of microlevel CSR activities to induce environmental performance of an organization with a mediating effect of employees’ pro-environmental behaviors. This study argues that CSR activities of an organization motivate the workers to rethink the relationship between self and nature; hence, they are encouraged to participate in activities that are helpful in terms of preserving the environment, such as participating in pro-environmental activities at the workplace. The proposed model of the study was tested in the banking sector of Pakistan and analyzed by using the structural equation modeling (SEM) technique in AMOS software. The results revealed that microlevel CSR activities, using employee proenvironmental behaviors as a mediator, directly and indirectly influence environmental performance of a bank. The results of the present study are helpful for policymakers of different banking institutions to understand how they can reduce the environmental footprint of their bank by using a well-planned CSR program that can induce transcendent emotions in employees to create a sustainable environment.

Keywords: microlevel CSR; view of self and nature; transcendent emotions; proenvironmental behavior; environmental performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (32)

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