The Fine Line between Person and Persona in the Spanish Reality Television Show La isla de las tentaciones: Audience Engagement on Instagram

Alba Torrego, Alfonso Gutiérrez-Martín and Michael Hoechsmann
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Alba Torrego: Department of Educational Studies, Complutense University of Madrid, 28010 Madrid, Spain
Alfonso Gutiérrez-Martín: Department of Pedagogy, University of Valladolid, 40005 Segovia, Spain
Michael Hoechsmann: Faculty of Education, Lakehead University Orillia, Orillia, ON L3V 7X5, Canada

Sustainability, 2021, vol. 13, issue 4, 1-13

Abstract: The hybridization of television genres has led to numerous non-fiction television shows that base much of their success on audience engagement through social networks. This study analyses a specific case, that of La isla de las tentaciones ( Temptation Island ), to identify interpretive frames in reality shows and their interrelationships with audience involvement on Instagram. Based on a corpus of 8409 comments posted on Instagram by the followers of the program’s actor profiles, the article analyzes the lines between reality and fiction in this non-fiction television show about relationships and infidelity, and, in particular, how online “haters” play a performative role. The show’s participants who were unfaithful are insulted and receive numerous negative value judgments. The “coding and counting” method, drawn from Computer Mediated Discourse Analysis, is used for the coding. Results show that viewers barely allude to this show as fiction, do not differentiate between the actors and their characters, and empathize strongly with the stories they view. The study shows the need for media education, both for those who make the media and those who view it. The goal is not to detract from entertainment value, but to improve critical skills and to recover the educational function of media.

Keywords: post-television; reality TV; media framing; Instagram; Instagrammers; media literacy; transmedia; entertainment (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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