The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life

Taeyoung Cho, Taesoo Cho and Hao Zhang
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Taeyoung Cho: Department of Hotel Tourism Management, Dongguk University, Gyeongju 38066, Korea
Taesoo Cho: School of Exercise and Sport Science, University of Ulsan, Ulsan 44610, Korea
Hao Zhang: Key Laboratory of Land Surface Pattern and Simulation, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing 100101, China

Sustainability, 2021, vol. 13, issue 4, 1-17

Abstract: Given the rapidly increasing number of foreign nationals migrating to Korea, this study investigates the relationship between cultural adaptation, tourist satisfaction, and quality of life among Chinese immigrants in Korea. A questionnaire survey was conducted among 344 Chinese immigrants in Korea who visited Gyeongju, where Korean World Heritage sites and modern tourist facilities coexist. A structural equation model was used to verify the hypothesis and indicated that cultural assimilation and cultural separation had a significant effect on tourist satisfaction, whereas cultural integration and cultural change did not have any statistically significant effect on tourist satisfaction. Additionally, tourist satisfaction had a significant effect on quality of life (in terms of subjective well-being and psychological well-being). The results of this study can function as a reference for improving Chinese immigrants’ cultural adaptation, tourist satisfaction, and quality of life.

Keywords: acculturation; tourist satisfaction; quality of life; Chinese immigrants (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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