The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market

Wiesława Kuźniar, Tomasz Surmacz and Bogdan Wierzbiński
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Wiesława Kuźniar: Department of Marketing and Entrepreneurship, Institute of Economics and Finance, University of Rzeszow, 35-601 Rzeszow, Poland
Tomasz Surmacz: Department of Marketing and Entrepreneurship, Institute of Economics and Finance, University of Rzeszow, 35-601 Rzeszow, Poland
Bogdan Wierzbiński: Department of Marketing and Entrepreneurship, Institute of Economics and Finance, University of Rzeszow, 35-601 Rzeszow, Poland

Sustainability, 2021, vol. 13, issue 4, 1-20

Abstract: The subject literature around the world puts a strong emphasis on the discrepancy between the positive attitude towards the idea of sustainability and consumer behaviour. These issues are the subject matter of this paper, which aims at both the identification and evaluation of selected aspects of knowledge, attitudes and eco-friendly behaviour of consumers connected with their choice of foods. The authors made an attempt of answering the question, to what extent do the level of knowledge and the declared eco-friendly attitudes have an impact on specific purchasing decisions. In the empirical observations, the conceptual model of the effects of the environment (knowledge, attitude, behaviour) on the customers’ ecological awareness was used. The analysis conducted on the basis of this model indicated that stimulating the demand for ecological products is implemented mainly by the processes of raising awareness, which leads to expanding the consumers’ knowledge concerning ecological farming and eco-friendly foods. In such a way the consumer awareness is built, especially by educational campaigns and promoting/endorsing the ecological foods targeted at young consumers.

Keywords: sustainability; consumer behaviour; consumption; ecological knowledge; attitude; environment; youth (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:4:p:1984-:d:498118

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