Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism

Xiang Li, Chaowu Xie, Alastair M. Morrison and Thi Hong Hai Nguyen
Additional contact information
Xiang Li: College of Tourism, Huaqiao University, Quanzhou 362021, China
Chaowu Xie: College of Tourism, Huaqiao University, Quanzhou 362021, China
Alastair M. Morrison: Department of Marketing, Events and Tourism, Business School, University of Greenwich, London SE10 9SL, UK
Thi Hong Hai Nguyen: Department of Marketing, Events and Tourism, Business School, University of Greenwich, London SE10 9SL, UK

Sustainability, 2021, vol. 13, issue 4, 1-18

Abstract: Ethnic minority villages are a vital part of tourism in certain destinations, often attracting many domestic and international visitors to experience unique local cultures and authentic lifestyles. However, much of the relevant literature has not examined tourist motivations, perceptions, and attitudes regarding ethnic minority village tourism. This exploratory qualitative research analyzed user-generated blogs uploaded by people sharing their ethnic minority village experiences in Guizhou Province, China. ROST Content Mining6 software was employed to identify motivations, perceptions, and attitudes toward minority village tourism. The findings indicated that tourist experience included natural aesthetic, cultural aesthetic, service and interaction, and entertainment. The main motivation was to experience unique cultural activities. The strongest perceptions were of the local villagers, Miao and Dong family life, and tourism services and environments. Tourist attitudes were mostly positive. Suggestions for better satisfying tourist needs and improving experiences were derived from the data.

Keywords: ethnic tourism; ethnic minority village tourism; tourist experience; motivations; perceptions; attitudes (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/4/2364/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/4/2364/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:4:p:2364-:d:503904

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().