Study on the Influence of Cultural Contact and Tourism Memory on the Intention to Revisit: A Case Study of Cultural and Creative Districts

Sizhen Lai, Shuning Zhang, Ling Zhang, Hsien-Wei Tseng and Yan-Chyuan Shiau
Additional contact information
Sizhen Lai: School of Urban and Regional Science, East China Normal University, Shanghai 200062, China
Shuning Zhang: College of Tourism, Huaqiao University, Quanzhou 362021, China
Ling Zhang: School of Mathematics and Information Engineering, Longyan University, Longyan 364012, China
Hsien-Wei Tseng: School of Mathematics and Information Engineering, Longyan University, Longyan 364012, China
Yan-Chyuan Shiau: College of Architecture & Design, Chung Hua University, Hsinchu 30012, Taiwan

Sustainability, 2021, vol. 13, issue 4, 1-17

Abstract: Cultural and creative tourism is emerging in tourism industry with the potential to be sustainable as an important carrier of traditional culture. This study adopts stimulus–response theory in a cultural integration perspective to investigate how tourists’ cultural memories, cultural contact, and attitude to culture affect their revisit intention. With the questionnaire survey responses from 651 tourists and structural equation modeling method, it was found that tourists’ cultural contact affected their revisit intentions directly and indirectly through cultural memory. Attitude to culture played critical moderating roles in the effects of tourists’ cultural contact on their cultural memory and revisit intention, but it had no significant impact on the relationship between tourists’ cultural memory and their revisit intention. This study indicates that cultural memory dominates tourists’ behavioral decisions, while attitude to culture highlights different effects at different influence paths. The findings provide marketers and managers with strategies for the sustainable development of cultural and creative districts.

Keywords: culture and creative tourism; revisit intention; cultural contact; mediation-moderation model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/4/2416/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/4/2416/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:4:p:2416-:d:504658

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().