To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers

Aleksandar Radic, Michael Lück, Amr Al-Ansi, Bee-Lia Chua, Sabrina Seeler, António Raposo, Jinkyung Jenny Kim and Heesup Han
Additional contact information
Aleksandar Radic: Independent Researcher, Gornji kono 8, 20000 Dubrovnik, Croatia
Michael Lück: School of Hospitality & Tourism, Auckland University of Technology, Private Bag 92006, Auckland 1142, New Zealand
Amr Al-Ansi: College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
Bee-Lia Chua: Department of Food Service and Management, Universiti Putra Malaysia, Seri Kembangan 43400, Selangor, Malaysia
Sabrina Seeler: DITF-German Institute for Tourism Research, West Coast University of Applied Sciences, 25746 Heide, Germany
António Raposo: CBIOS (Research Center for Biosciences and Health Technologies), Universidade Lusófona de Humanidades e Tecnologias, Campo Grande 376, 1749-024 Lisboa, Portugal
Jinkyung Jenny Kim: School of Hotel and Tourism Management, Youngsan University, Busan 48015, Korea
Heesup Han: College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea

Sustainability, 2021, vol. 13, issue 5, 1-17

Abstract: Given that cruise line companies are rushing to restart their operations with modified dining services, the aim of this research is to establish a conceptual framework that precisely outlines female passengers’ behavioral intentions towards dining on cruise ships in the time of the COVID-19 crisis. It does so by extending the theory of reasoned action (TRA) by including the social servicescape of the cruise ship dining experiencescape (stimulus-organism-response (S-O-R) paradigm) and perceived health risk from COVID-19 (the prospect theory). The developed theoretical framework based on this tripartite approach has predictive power for intentions. Its effectiveness and comprehensiveness are also demonstrated. Despite the positive effect of the social servicescape on attitude and emotions and the positive attitude of female cruise travelers, the negative effect of the perceived health risk from COVID-19 appears to be the dominant factor that ultimately discourages the behavioral intentions of female cruise passengers towards dining on a cruise ship in the time of the COVID-19 pandemic. The present research provides a crucial guiding framework that helps cruise academics and operators to maximize existing and potential passengers’ favorable decisions and behaviors for cruise ship dining.

Keywords: dining experiencescape; cruises; female passengers; COVID-19; risk perception; S-O-R paradigm; theory of reasoned action; prospect theory (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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