Retail Potential for Upcycled Foods: Evidence from New Zealand

Francesca Goodman-Smith, Siddharth Bhatt, Robyn Moore, Miranda Mirosa, Hongjun Ye, Jonathan Deutsch and Rajneesh Suri
Additional contact information
Francesca Goodman-Smith: Department of Food Science, University of Otago, Dunedin 9016, New Zealand
Siddharth Bhatt: School of Business Administration, Pennsylvania State University at Harrisburg, 777 West Harrisburg Pike, Middletown, PA 17057, USA
Robyn Moore: Foodstuffs NZ Ltd., Auckland 2022, New Zealand
Miranda Mirosa: Department of Food Science, University of Otago, Dunedin 9016, New Zealand
Hongjun Ye: LeBow College of Business, Drexel University, 3141 Chestnut Street, Philadelphia, PA 19104, USA
Jonathan Deutsch: College of Nursing and Health Professions, Drexel University, 3141 Chestnut Street, Philadelphia, PA 19104, USA
Rajneesh Suri: LeBow College of Business, Drexel University, 3141 Chestnut Street, Philadelphia, PA 19104, USA

Sustainability, 2021, vol. 13, issue 5, 1-9

Abstract: Food waste is a problem that manifests throughout the food supply chain. A promising solution that can mitigate the food waste problem across various stages of the food supply chain is upcycling food ingredients that would otherwise be wasted by converting them into new upcycled food products. This research explores perception of upcycled foods from a panel of 1001 frequent shoppers at a large grocery retailer in New Zealand. Findings from this research uncover several hitherto unexamined aspects of consumers’ evaluations of upcycled foods. These include consumers’ indications about shelf placements of upcycled foods, willingness to buy upcycled foods for people or pets other than themselves, and consumers’ preferences about information pertaining to these foods. This research advances our understanding of how consumers perceive upcycled foods and provides actionable insights to practitioners in the food industry.

Keywords: food waste; upcycled foods; food marketing; food retailing; sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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