Sustainable Strategies for Marathon Tourism in the Time of Pandemics

Kuo-Hsiung Chen, Jui-Mei Yien, Chien-Chung Kao, Ying-Yu Chen and Fu-Sheng Tsai
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Kuo-Hsiung Chen: Department of Business Administration, Cheng Shiu University, No. 840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan
Jui-Mei Yien: Department of Health Care Management, University of Kang Ning, No. 188, Sec. 5, Anchung Rd., Annan Dist., Tainan City 70970, Taiwan
Chien-Chung Kao: Institute of Human Resource Management, National Sun Yat-Sen University, No. 70, Lienhai Rd., Gushan Dist., Kaohsiung City 80424, Taiwan
Ying-Yu Chen: Institute of Business Administration, Cheng Shiu University, No. 840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan
Fu-Sheng Tsai: North China University of Water Resources and Electric Power, Zhengzhou 450046, China

Sustainability, 2021, vol. 13, issue 5, 1-15

Abstract: This study established a new assessment framework to explore the mutual influences of the international marathon tourism indices. A hybrid multiple-criteria decision-making model was used to determine solutions. The surveyed expert team revealed that satisfaction with the Kaohsiung International marathon indices requires improvement, especially in the age of pandemic crisis. To make marathon tourism sustainable, we propose the following systematic improvement procedures: Decision-makers should improve the manager’s professional capabilities and ability to use a comprehensive thinking model to solve problems. Next, managers should invite tourism practitioners from neighboring areas to provide more diverse food and performances along the marathon route. Citizens should be invited to join the cheerleaders to create a lively atmosphere. In addition to the full marathon and half marathon, a completion certificate and a better gift should be provided to participants of races of other distances to increase their sense of self-worth and to encourage more runners to participate, thereby ensuring a more robust crowd of runners at the starting line.

Keywords: marathon tourism; sustainable development; multiple-criteria decision-making; pandemics (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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