Finding Myself Fast and Furiously: The Role of Agency-Communion Orientation and Self-Concept Clarity in Support for Radicalism

Hyungsuk Choi and Yeosun Yoon
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Hyungsuk Choi: Department of Marketing, KAIST College of Business, Seoul 02455, Korea
Yeosun Yoon: Department of Marketing, KAIST College of Business, Seoul 02455, Korea

Sustainability, 2021, vol. 13, issue 5, 1-14

Abstract: The past research on radicalism is equivocal regarding the ways in which self-concept clarity shapes intentions to engage in radical behavior. Seeking to address the previous mixed findings in the literature, the present research examines how an individual’s agency-communion orientation moderates the effect of self-concept clarity on behavioral intentions for radical groups. Specifically, we propose that agency-oriented individuals show greater intentions to participate in radical groups when they experience low (vs. high) self-concept clarity, whereas communion-oriented individuals show no significant differences in their intentions to participate in radical groups across levels of self-concept clarity. A 2 (agency-communion orientation: low vs. high) × 2 (self-concept clarity: low vs. high) experimental design was used to test the hypotheses. Using gender as a proxy variable for agency-communion orientation, Study 1 shows that agency-communion orientation moderates the effect of self-concept clarity on intentions to participate in radical groups. Using chronic individual differences in agency-communion orientation, Study 2 shows that psychological entitlement mediates the interactive effect of self-concept clarity and agency-communion orientation on behavioral intentions for radical groups. Taken together, these findings support the role of agency-communion orientation and self-concept clarity in radicalism.

Keywords: radicalism; self-concept clarity; agency-communion orientation; uncertainty–identity theory; psychological entitlement (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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