Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects

Jae-Gu Yu, Yun-Duk Jeong and Suk-Kyu Kim
Additional contact information
Jae-Gu Yu: Department of Sport Industry, Chungang University, Anseong 17546, Korea
Yun-Duk Jeong: College of General Education, Kookmin University, Seoul 02707, Korea
Suk-Kyu Kim: Department of Sports Science, Dongguk University, Gyeongju 38066, Korea

Sustainability, 2021, vol. 13, issue 6, 1-15

Abstract: This article presents empirical evidence that suggests that there are multiple effects of local government sports event hosting policies. This study is predicated on the notion that the attraction of sports events is a feature of city-level policies. The empirical analysis used a multiple effects model, and the research employed a dual model approach: (a) a sponsorship effect model and (b) a tourism effect model. A questionnaire was administered online, and 383 cases were used for data processing. Confirmatory factor analysis and structural equation modeling were performed using SPSS 25.0 and AMOS 25.0. (a) In the “business model”, it was confirmed that event satisfaction affected sustainable purchase intention only through the sponsor’s social image. (b) The “tourism model” confirmed that event satisfaction affected the intention to engage in positive word of mouth to recommend the destination through both forming a psychological attachment and experiencing emotional satisfaction. Among the event satisfaction factors, service satisfaction was identified as more important than facility satisfaction. As shown by the above results, satisfaction with sports events had simultaneous effects on the persistence of the sponsorship effects model and the persistence of tourism effects. The study concluded that attractive sports events promoted sustainable urban growth.

Keywords: multiple effects; sports business city event; sustainability; sport tourism; sporting event; sports policy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/6/3285/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/6/3285/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:6:p:3285-:d:518152

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().