Evaluating Conscious Consumption: A Discussion of a Survey Development Process

Madhavi Venkatesan, Fenner Dreyfuss-Wells, Anjali Nair, Astrid Pedersen and Vishnu Prasad
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Madhavi Venkatesan: Department of Economics, Northeastern University, Boston, MA 02115, USA
Fenner Dreyfuss-Wells: Department of Economics, Northeastern University, Boston, MA 02115, USA
Anjali Nair: Department of Economics, Northeastern University, Boston, MA 02115, USA
Astrid Pedersen: Department of Economics, Northeastern University, Boston, MA 02115, USA
Vishnu Prasad: Department of Economics, Northeastern University, Boston, MA 02115, USA

Sustainability, 2021, vol. 13, issue 6, 1-19

Abstract: This paper is the outcome of a course project for Economics of Sustainability (Northeastern University, Boston, Massachusetts). Facilitated and under the direction of the instructor, course participants designed a survey instrument where questions and responses were developed to be indicators of behavioral bias related to the environment. The consumer good targeted in the survey was convenience-based coffee consumption, and convenience was defined by the use of single-use disposable coffee cups. The discussion highlights the survey development process including literature review-based expectations specific to each question. The paper concludes with next steps, which involve the administration of the instrument and evaluation of the survey results.

Keywords: economics; sustainability; survey design; pro-environmental behavior (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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