Internet of Vehicles Empowered Mobile Media: Research on Mobile-Generated Content (MoGC) for Intelligent Connected Vehicles

Zhiyuan Yu, Doudou Jin, Chao Zhai, Wan Ni and Desheng Wang
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Zhiyuan Yu: School of Journalism and Communication, Shandong University, Jinan 250100, China
Doudou Jin: School of Journalism and Communication, Shandong University, Jinan 250100, China
Chao Zhai: School of Information Science and Engineering, Shandong University, Qingdao 266237, China
Wan Ni: School of Journalism and Communication, Shandong University, Jinan 250100, China
Desheng Wang: School of Journalism and Communication, Shandong University, Jinan 250100, China

Sustainability, 2021, vol. 13, issue 6, 1-11

Abstract: With the rapid growth of mobile media, large quantities of mobile content have been generated by moving entities. Some content generation patterns become popular for users and professional organizations, e.g., user-generated content, professionally-generated content, machine-generated content. However, due to the limitations of device types and functions, it is necessary to explore the new production tools and further inspire the content potential in mobile scenarios. According to the production capacity supported by Internet of Vehicles, intelligent connected vehicles (ICVs) emerge as new content generated devices in sustainable cities. In this paper, we propose the concept of Mobile-Generated Content (MoGC) as a new part of production patterns. First, we analyze the relationship between MoGC and existing patterns from the perspectives of entity and workflow. Second, the unique functionality and social property of MoGC are revealed, i.e., ICVs play the role of middle platform with data and technology offices. The current dominant discourse created by the professional institutions (e.g., media agency or governing authority) will transfer to the vehicle users. In this way, the content generation system has been further enriched in omni-media environments through efficiently integrating productivity tools and resources. Besides, MoGC not only contributes to social governance by enlarging the news source and coverage, but also strengthen the personal discourse in mobile scenarios.

Keywords: mobile media; internet of vehicles; intelligent connected vehicles; mobile-generated content; mobile middle platform (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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