The Impact of Entrepreneurial Orientation on New Product Creativity, Competitive Advantage and New Product Performance in SMEs: The Moderating Role of Corporate Life Cycle

Ho-Taek Yi, Fortune Edem Amenuvor and Henry Boateng
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Ho-Taek Yi: Department of Business Administration, Keimyung University, Daegu 42601, Korea
Fortune Edem Amenuvor: Department of Emerging Technology Innovation and Management, Hanil University and Presbyterian Theological Seminary, Jeonbuk 55359, Korea
Henry Boateng: Institutional Research Unit, D’Youville College, Buffalo, NY 14201, USA

Sustainability, 2021, vol. 13, issue 6, 1-20

Abstract: The current study aims to empirically examine the effect of entrepreneurial orientation on new product creativity, competitive advantage, and new product performance. Data are collected from 424 Small and Medium-sized Enterprises (SMEs) in South Korea. The suggested hypotheses are tested through the structural equation modeling technique. The analysis outcome shows that entrepreneurial orientation has a significant positive effect on both new product (NP) novelty and new product meaningfulness. The study further finds that both new product novelty and meaningfulness have significant positive impacts on competitive advantage, respectively, while the latter has a significant positive effect on new product performance. Similarly, the study finds that corporate life cycle significantly moderates the relationship between entrepreneurial orientation and new product meaningfulness. The study offers practical and theoretical insights into understanding entrepreneurship dynamics, new product creativity, and new product performance. The research shows that SME managers must adopt an entrepreneurial orientation at an early stage in the life cycle.

Keywords: entrepreneurial orientation; SMEs; new product creativity; new product performance; corporate life cycle; new product innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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