Leadership and Motivation as Important Aspects of the International Company’s Corporate Culture

Ingrida Košičiarová, Zdenka Kádeková and Peter Štarchoň
Additional contact information
Ingrida Košičiarová: Department of Marketing and Trade, Faculty of Economics and Management, Slovak University of Agriculture in Nitra Trieda A. Hlinku 2, 949 76 Nitra, Slovakia
Zdenka Kádeková: Department of Marketing and Trade, Faculty of Economics and Management, Slovak University of Agriculture in Nitra Trieda A. Hlinku 2, 949 76 Nitra, Slovakia
Peter Štarchoň: Department of Marketing, Faculty of Management, Comenius University in Bratislava, Odbojárov 10, P.O. Box 95, 820 05 Bratislava, Slovakia

Sustainability, 2021, vol. 13, issue 7, 1-25

Abstract: Although the issue of corporate culture has been taken over and addressed in the literature from various perspectives, there are very few researchers about the role of leadership and motivation in it, respectively very few researchers have addressed them as important components of the international company’s corporate culture. The present paper aims to point out that leadership and motivation can be perceived as important aspects of the international company’s corporate culture. The object of the investigation was an international company (situated in Italy) and its five subsidiaries (situated in Italy, Czech Republic, Germany, and Turkey). As the main research method, there was chosen the method of the questionnaire survey, which was attempted by all the company’s employees (totally 270 respondents). The questionnaire was divided into three separate, but logically related parts—leadership, motivation, and corporate culture, and submitted to two groups of respondents—the company’s management and its employees. In total 11 hypotheses were formulated and further evaluated by the methods of Pearson Chi-square Test, Fisher’s Exact Test, Cramer’s V coefficient, Kendall rank correlation coefficient, Eta coefficient, Spearman coefficient, Mann–Whitney U test and Wilcoxon W statistics, Kruskal–Wallis test, and Friedman’s test. The results of the research have proven that leadership and motivation are important parts of the corporate culture.

Keywords: international company; subsidiary; leadership; motivation; corporate culture (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/7/3916/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/7/3916/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:7:p:3916-:d:528605

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().