Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust

Jun-Chul Ha, Jun-Woo Lee and Jee Young Seong
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Jun-Chul Ha: Department of Electrical System Engineering, Hanbat National University, Daejeon 34158, Korea
Jun-Woo Lee: Department of Business Administration, Hanbat National University, Daejeon 34158, Korea
Jee Young Seong: Department of Business Administration, Jeonbuk National University, Jeonju 54896, Korea

Sustainability, 2021, vol. 13, issue 7, 1-14

Abstract: In a rapidly changing business environment, the entrepreneurship of top management is essential for the survival and sustainable development of the enterprise. Building on the view of the strategic choice theory, this study identifies the relationship between entrepreneurship, market-oriented culture, and work engagement. Data were collected from 493 employees regularly working in small and medium-sized firms in South Korea. The results of this study indicate: (1) entrepreneurship (consisting of innovation, proactiveness, and risk-taking) has a significant positive influence on market-oriented culture, (2) entrepreneurship positively affects work engagement, (3) market-oriented culture has a significant positive effect on work engagement, (4) the effects of innovation and proactiveness on work engagement are significant, controlling for market-oriented culture, showing the partial mediating effect of market-oriented culture on work engagement, and (5) CEO trust moderates the relationship between risk-taking and work engagement. Theoretical and practical implications are suggested.

Keywords: entrepreneurship; market-oriented culture; work engagement; trust; sustainable competitive advantage (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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